RedOwl Analytics cofounder Renny McPherson explains why, in its early days, the startup hired a journalist to interview its leadership team.
In the early days of running RedOwl Analytics, we took an uncommon approach.
In 2013, we took the time to have management team members sit down and be interviewed by a freelance journalist on a quarterly basis. That journalist, Joe Flood, then transcribed the conversations and gave them back to the interviewees, letting executives decide for themselves how they wanted to build on their own words and bring up opportunities and challenges with others in the company. Only Joe, who was part of each conversation, had access to the transcribed conversations.
Why did we take time out of the day of a CEO, CTO and VP of Engineering to answer questions from a journalist?
We hypothesized that during the early phase of our startup — with each person wearing multiple hats while we found our product market fit and started to scale the business, we needed to take time out of the busy days and weeks to step back to allow ourselves more time to think broadly about the direction of the company.
We were right. Allowing company leaders and managers at our high growth startup, including myself, to take the time to be storytellers and reflect allowed us to do many things, among them:
Read more at Technical.ly Baltimore
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