Dentsu Inc.’s Dentsu Aegis Network has agreed to acquire a majority stake in data marketing firm Merkle, as the Japanese advertising conglomerate continues its aggressive buying spree.
Baltimore-based Merkle specializes in so-called “customer relationship marketing,” which includes crafting loyalty programs for marketers and managing their vast customer databases that hold reams of consumer information. It also offers a host of other digital marketing and technology services including search advertising and data-driven ad buying and analytics.
Read more at the Wall Street Journal
The post Dentsu To Buy Majority Stake in Data Marketing Firm Merkle appeared first on Baltimore Tech.
from http://baltimoretech.org/news/dentsu-to-buy-majority-stake-in-data-marketing-firm-merkle/
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