“Not everyone has this kind of capability,” the adtech firm says.
Lotame started the year with a series of new ways to help advertisers use data in specific ways. With its latest product, the adtech company is unleashing the data in a continuous, real-time flow. The product is called the Data Stream, and Rishit Shah, the company’s head of strategy and innovation, likens it to a firehose.
Whatever the metaphor, it takes data from 200 suppliers that are available to Lotame’s existing data exchange, and sends it to clients for analysis.
Read more at Technicial.ly Baltimore
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from http://baltimoretech.org/news/lotame-has-a-way-for-advertisers-to-get-tons-of-data-if-they-can-handle-it/
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