Google Makes It Easier to Create Virtual Reality Videos

Google last week introduced a new video format, VR180, developed with input from its Daydream team.

The VR180 format, which displays what's in front of the user only, delivers good video quality both on desktop PCs and mobile devices.

While VR180 videos appear in 2D on desktops and mobile devices, they appear in 3D VR when viewed with Cardboard, Google's Daydream headset or Sony's PlayStation VR headset.

The VR180 Creative Process

Creators "don't have to choose between making a 360 video and/or providing new content for their subscribers," said Google spokesperson Liz Markman.

"It's easy for creators to start producing VR videos since they won't have to change up their filming style or production techniques," she told TechNewsWorld. "There's no need to think about what's behind the camera."

YouTube supports VR180, so it "works anywhere YouTube is," Markman pointed out. VR180 also supports live-streaming videos.

Advertising campaign video creators can set up and film videos just like they would with any other camera. They can use their existing equipment, or eligible creators can apply to borrow a VR180-enabled camera from a YouTube Space in certain cities, including London, Paris and New York.

They soon will be able to edit the videos using familiar tools such as Adobe Premiere Pro.

Content creation issues aside, "VR headsets are still very intrusive and cumbersome," observed Trip Chowdhry, managing director for equity research at Global Equities Research.

"The VR industry is still not ready to take off," he told TechNewsWorld.

Companies including Yi Technology, Lenovo and LG have committed to building cameras from the ground up for VR180.

They will be as easy to use as point-and-shoot cameras and cost about the same, according to Google's Markman.

The cameras will be available this winter. They will target consumers and "will be tightly integrated into our services, like YouTube, so it's easy to go from filming to uploading," Markman pointed out.

Google will offer a VR180 certification for other manufacturers. Z Cam will be one of its first partners.

Both the VR camera space and VR video content are forecast to experience "tremendous growth," said Sam Rosen, a vice president at ABI Research.

Each segment will hit nearly US$7 billion by 2021, he told TechNewsWorld.

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