Opinion Nokia has premiered what it calls a first-of-its-kind immersive virtual reality advertising experience for its new line of digital health products.
Nokia claims it’s advancing advertising, and the prospect of VR ecommerce with the new spot by “allowing consumers to not only discover Nokia’s new digital health products and solutions, but to interact with them and, in a first for VR, make purchases directly through an immersive experience.”
Indeed, retail is one of the key verticals where VR seems likely to make a huge impact.
Shoppers can enjoy the benefits of shopping from home, but with the added benefit of being able to better examine the products using VR.
The ad takes the viewer around different rooms of a house, where the viewer can watch a family go about their daily lives using various connected health products.
Nokia’s CMO Rob Le Bras-Brown said he believes VR-embedded purchases will become inevitable, as VR is the marketer’s dream for brand engagement.
The ad takes the viewer around different rooms of a house, where the viewer can watch a family go about their daily lives using various connected health products. Then, at the end of the ad, the viewer has the opportunity to learn more about each product and maybe purchase it.
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