Will we ever really buy that much stuff through our smartphones?
The answer seems to depend on who you ask.
"Mobile is a player in this whole digital world… but we can no longer think of it in isolation," says Gartner mobile commerce analyst Gene Alvarez.
Despite the sweeping rise of mobile on nearly every other segment of the web, online shopping remains one of the stubborn few areas where people still largely prefer their laptops or monitors to their phones or tablets.
None of these takes were necessarily wrong.
Mobile shopping did indeed outpace desktop sales in growth throughout the range of the above timeline and continues to do so.
The conventional wisdom has held that consumers oftentimes browse and research items on the small screens but turn to a computer when they actually pull the trigger on a purchase.
None of these takes were necessarily wrong. Mobile shopping did indeed outpace desktop sales in growth throughout the range of the above timeline and continues to do so.
But as the share of overall mobile traffic swelled at an average yearly pace of nearly 7 percent in the last half-decade, mobile shopping clocked less than half that rate at 2.7 percent, according to data from Statcounter and Comscore respectively.
Consumers clearly weren't as eager to start shopping on their smartphones as they were to do things like download games, browse the web, or post on social media.
Surveys often chalk this reluctance up to the constraints of small screens, cluttered and clunky shopping sites that don't translate well to phones, and payment security worries.
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