Tim Cook says Apple’s car project is ‘the mother of all AI projects’

In a very brief interview with Bloomberg, Apple CEO Tim Cook confirmed that the company has been working on an Apple car. This isn’t the first time Apple talked about the company’s ongoing work in the car industry.

Cook described Apple’s car project as the combination of three different factors — self-driving cars, electric vehicles and ride-sharing. Those three things together make the car industry interesting again.

More interestingly, Cook said that Apple is more focused on self-driving technology and not necessarily the car itself. “We’re focusing on… what we talked about we’re focusing on publicly is… We’re focusing on autonomous systems,” he said.

So it looks like Project Titan is still very much a work in progress as Apple needs to figure out the technology before thinking about its marketing strategy.

 

 

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