Seeking a wider digital audience, Verizon is buying Yahoo for $4.83 billion in a deal that marks the end of an era for a company that defined much of the early internet but struggled to stay relevant in an online world dominated by Google and Facebook.
It's the second time in as many years that Verizon has snapped up the remnants of a fallen internet star. The nation's largest wireless carrier paid $4.4 billion for AOL last year. The two brands will be rolled into the same operation.
"We have enormous respect for what Yahoo has accomplished: This transaction is about unleashing Yahoo's full potential," AOL CEO Tim Armstrong said in a statement.
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Despite Yahoo's travails, its operations are a prize for Verizon, which wants to capitalize on the growing number of people living their digital lives on smartphones. The company already profits from the data plans that connect more than 100 million people and their devices to the internet. Now it's making plans to control more of the advertising on those devices.
Read more at The Baltimore Sun
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from http://baltimoretech.org/news/seeking-wider-digital-audience-verizon-buys-yahoo-for-4-8b/
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