Advocates of data visualisation using virtual or augmented reality argue that both let your brain do what it does best. Namely, pick out and memorise patterns by walking through the data using 3D and assisted by colour, movement, sound and even touch to represent extra dimensions.
See that cluster of bright red, bobbing orbs emitting a low drone in the corner of the room? Congratulations, you've just identified a new customer segment.
We are, supposedly, on the cusp of a revolution with VR and AR being far more intuitive than mouse and monitor.
That's the promise – but it's not yet quite the reality. Startups, research labs and curious individuals are trying to figure how best to visualise data in VR and AR. One of the best known startups, Virtualitics, won $4.4m from investors in April.
But the field is a Wild West of competing platforms and interfaces, and it's unclear which, if any, will win out. Some even believe there is a risk that VR can distort our view of data – while others have rejected it, at least for now, as a serious tool of analysis.
David Burden, managing director of 3D platform specialists Daden, spent six months trying to get his firm's software to work in VR, but eventually decided to stick with monitors. He is sceptical that viewing a 3D visualisation is any better in VR than on a flat screen.
"One of the issues is with the current generation of headsets you get a very narrow field of view," he says. "You're moving your head around a lot… we're flying backwards and forwards, so all of a sudden you're doing all the things that start to get people nauseous in VR."
For more details, see here : 3D Walkthrough Animation
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