Early users can be a key source of legitimacy and feedback for a startup. But it’s important to keep in mind that how they behave could depend on how much it costs them.
“Free users behave very differently from users that will pay you money for things,” said Len Markidan. “If you build your product and get user feedback and make changes based on what free users want, you’re going to delineate from what actually is going to make your product valuable to paid users.”
That’s one of the insights the Baltimore-based head of marketing at online help desk software startup Groove and other entrepreneurs share in Technical.ly’s Tomorrow Toolkit, an ebook on how to build a business.
Read more at Technical.ly Baltimore
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