How are you tracking your revenue? Your payment processor (e.g. Stripe) tells you general sums, and hopefully you keep up with how much money you made this month, how many dollars entered and left your bank account, and how many new customers signed up.
Profitwell is a SaaS metrics dashboard that provides a deeper dive into your financials. It’s one of the tools that we recommend SmartLogic’s clients use to keep track of where their revenue comes from. Profitwell gives you the information to narrow your target focus and, hopefully, increase revenue.
Find out where your revenue is really coming from
The breakdown of revenue sources looks different for every company. For some, growth comes from getting existing customers to upgrade and spend more; for others the majority of their monthly revenue may come from signing up new customers. A number from your payment processor at the end of the month only tells you how much money you made, not how you made it.
This dashboard breaks down that basic number so you can see your strengths and weaknesses. Maybe you think you’re doing great because your payment processor says you’re making money each month. What it doesn’t tell you, though, is that just as fast as new customers are signing up, current customers are walking away. Knowing exactly how you’re growing can help you focus on a path to a more profitable future.
Learn more about how you can help your SAAS company grow on the SmartLogic blog.
from http://baltimoretech.org/news/grow-your-business-with-better-revenue-metrics/
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