Advertisers and brands collect a lot of information about their customers — like, a staggering amount of information. But they have no idea what to do with it.
That’s where advertising technology firm Lotame steps in. Lotame specializes in aggregating and analyzing advertisers’ data to help them better target customers. The company this week debuted two new products that put Lotame’s data analysis technology into a programs for customers who don’t need Lotame’s full suite of services.
Read more at Baltimore Business Journal
The post Lotame sees growth in turning its services to products for advertisers appeared first on Baltimore Tech.
from http://baltimoretech.org/news/lotame-sees-growth-in-turning-its-services-to-products-for-advertisers/
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